Network Access Using Correct Credentials Coursework - 1

Network Access Using Correct Credentials - Coursework Example Additionally, other abnormal computers like automatic dialing the internet may also be an indicator. Further, use of keyloggers can be essential in keeping a log of the number of times your account has been accessed. However, copying of small files may not increase network activity significantly so it may be hard to detect. Furthermore, shared folders are freely accessible on the network without the use of a password. The situation discussed above differs from packet sniffing. In it, there is no software required to access the folders as they are already shared and the password is also known. Additionally, packet sniffing is an illegal practice of intercepting network traffic to and from a computer on a network. The limit of what may be accessed through both of these methods is also different. While packet sniffing can access everything sent over the network, the above scenario does not include such capabilities. Using password to access a local computer is much easier than packet sniffing. The situation in question 2 is real and very likely in a work situation. Numerous cases of employees stealing information from their colleagues have been reported. One simple way for protection in such case is the change of password. Changing passwords constantly will ensure that someone has difficulty ever using your password to access your computer. Another method is by use of the firewall. A firewall may be a hardware or a software program which restricts unauthorized external access to a local machine or an internal network. Additionally, a review of which folders and files to share and which not to share is also important. The designers who had their systems attacked by a worm and their designs stolen would have known of this intrusion and subsequent theft of designs. An antivirus software installed on the computer is one sure way for such detection.  

Pros and Cons of Nuclear Power Essay Example for Free

Pros and Cons of Nuclear Power Essay The release and development of the enormous energy potential locked in the atomic nucleus signified a key revolution in scientific research in the 20th century. With great potential and optimism of developing a pollution free unlimited supply of energy, nuclear technology was ushered into the 21st century where it has become embroiled in unending debates. Nuclear power is a clean source of energy, the raw material is sustainable and the magnitude of power output is extremely large and efficient. Opponents have been quick to recount the costs of initial investment, the risks and safety loopholes and the more fearsome proliferation of nuclear weapons as the major detriments to exploitation of nuclear energy. This paper offers a succinct and informed analysis on the cons and pros of nuclear power exploitation and the potentialities that exist in the future exploitation of nuclear power. With genuine interest and adherence to rigorous and stringent constraints, safety in design and construction and global informed decision making, the setbacks to nuclear exploitation can be effectively ameliorated. In classical thermodynamics, energy is the capacity or ability to do work. Practically, energy is the major driving force of development in post modern civilizations. Energy is the main ingredient to economic, social and political prosperity. Gradual increases in demands of energy for production purposes has put a strain on non renewable sources of energy such as fossil fuels; the most predominant sources of energy(Richardson, 1996). Decreases in oil, natural gas and coal reserves have prompted a paradigm shift to other forms of energy such as wind energy, solar energy and nuclear power to help replenish energy shortages as well as create a reserve for growing industrial energy demand(Nersesian, 2007). Increasing global energy demands and environmental pollution coupled with the prospect of declining and eventual depletion of non renewable energy resources is the sustainable incentive towards to exploitation of a clean, more efficient and sustainable energy solution to meet the global demand. Even though solar energy and wind energy present a cleaner more sustainable energy option, the magnitude of global energy demand can only be offset by nuclear power production(Conant, 1979). In simple terms it takes a certain amount of energy to make another form of energy. Combustion of oil produces a certain amount of energy that is much higher than when coal undergoes combustion. Nuclear energy consumes the least amount of fuel energy to release a huge out put of electricity(Nersesian, 2007). This makes nuclear power the most cost effective form of power production and it does not contribute to environmental pollution so long as the nuclear waste is disposed off according to compliance standards, the risk of radiative exposure is reduces through installation of security measures(Dell et al, 2004). In this era of climate change and global warming, nuclear power; a green energy source is a godsend necessary to limit and considerably reduce the release of green house gases and other toxic elements into the atmosphere and the ozone layer. In 1977, the Kyoto Protocol negotiated by the Framework Convention on Climate Change(FCCC) agreed in principle to institute steps aimed at the reduction of green house gases. The center piece of such a resolution undoubtedly rested on the transformation from non renewable sources of energy to renewable sources of energy. Only fission, wind solar, decarbonized fossil fuels, wind and biomass have the capacity to provide a steady supply of carbon free energy. To a large extent only fission energy is commercially feasible and cost effective, the other have significant economic and technical handicaps. Nuclear energy remains the only viable option that can be fully exploited to reduce green house gas emissions to near minimum emissions while maintaining a reliable and consistent supply of carbon free electric energy supply to meet the world energy demand(B. van der Zwaan et al, 1999). Apart from the initial capital investments involved in construction, monitoring, insurance and decommission, nuclear power production is relatively inexpensive. Uranium; the raw material in nuclear reactors is less expensive than any form of fossil fuel. Because subsequent production costs are reduced, nuclear power is a less expensive source of electricity. The magnitude of energy produced makes it more reliable and consistent energy source. Other sources of renewable energy supply are so limited as to be of very little economic benefit. For this reason countries are extending the lifespan of older nuclear reactors while constructing new ones. This has led to a progressive reduction in the costs incurred in nuclear energy production. There are more specific reasons that attest to this trend. Countries have succeeded in developing and adopting a more superior choice of nuclear technology, efficiency in construction and operation management, low costs of decommissioning in the United States and Western Europe have ensured that green technologies like nuclear power become the future global energy solution(Griffin, 2003). Despite being one of the most efficient energy production technology, nuclear power production is plagued by a myriad of issues. Some of these issues are ,specific in nature but a majority are basically non specific and are manly driven by lack of adequate technical and scientific know how or even fear . Specific issues revolve around licensing regulations and safety. Safety concerns are ideally resolvable and include fatigue of the piping system in much older plants, fire protection system, issues that concern the degradation of the reactor pressure vessel as a result of neutron irradiation. Those opposed to the building of more nuclear power plants advocate for an uprating of the power output of those plants that are currently in operation(Angelo, 2004). Global terrorism is putting more strain on the regulation of nuclear production for fear of proliferation of nuclear weapons in unstable states and the acquisition of nuclear production knowledge by extremists , fundamentalists and terrorists or suicidal fanaticism(B. van der Zwaan et al, 1999). However, such fears are obviated by the defense in depth philosophy employed in the design and construction of nuclear power production facilities. Nuclear plants are primarily designed to protect the public from radiation exposure. For terrorists to attack such plants then it would mean that their primary aim is not to cause mass civilian deaths but sabotage the power production. Moreover, these facilities have a vehicle barrier systems designed to deter against truck bombs. Advanced security systems cordon off restricted areas from any form of intrusion or unauthorized entry. Nuclear facilities are immune and more resistant to aerial attacks than any other civilian security or energy installation. After the September 11 attacks, the United States government installed additional protection measures and carried out studies to determine the extent of damage to a nuclear plant should it be struck by a large aircraft as in the World Trade Center attacks. Results affirmed that no considerable damage was envisioned because such an explosion would not be able to penetrate and affect the nuclear fuel or even penetrate into the nuclear facility to cause any radiation release(Angelo, 2004; US National Energy Council, 2003). Nuclear accidents and safety issues have remained to be the most pressing, highly visible issues because accidents generally release nuclear radiations that affect the general public. Nuclear facilities are required to completely prevent radioactive release into the environment. Fear of potential exposure to radiations is still being propelled by two notable nuclear reactor accidents. In 1979, the Mile Island accident in the United States caused severe destruction to the facility although no external human or environmental health was recorded. This was only possible because the reactor had installed a safety containment vessel. In 1986, the Chernobyl nuclear plant in Ukraine accident caused disastrous human and environmental effects. Lack of a safety containment vessel, glaring human errors and poor reactor design was to blame for the extent of the destruction. 31 employees and emergency response personnel lost their lives from acute radiation sickness. The environmental consequences were spread throughout the Soviet Union. Effects were also felt in parts of Europe and even across vast regions of the Northern Hemisphere (Angelo, 2004). The facts behind the detrimental effects caused by the Chernobyl nuclear reactor accidents pointed to gross design and operational defects(Evans, 1984). Such defects are not applicable to modern nuclear reactors that undergo rigorous and stringent compliance tests but the Chernobyl accident still drives popular misconceptions that emanate from nuclear neurosis or radiation phobia as some psychologists prefer to refer to the misconception syndrome. However, issues about nuclear safety should not be stashed aside and the status quo in safety left to reign. Safety in nuclear energy production should be a continuous improvement exercise because radiologic accidents inflict profound psychosocial impacts along and across the societal strata. Emergency response and evacuation mechanisms are a prerequisite to any operating reactor plant. The trends of evacuation and health care assistance in the aftermath of a reactor accident is a determinant of the level of psychosocial impacts that will manifest in the society long after the accident. Disorderly evacuation, panic driven movements by the surrounding community and general public panic stimulate unwarranted societal anxiety. It is these impacts that tend to propagate indecision on the level of safety a nuclear plant can attain(Foreman, 1970). Economically, nuclear energy production costs are comparatively lower when compared with other sources of energy. However, initial investment capital is enormous(Kursunoglu et al, 2000). The costs incurred in construction, monitoring, insurance and decommission are extremely high hence creating opposition to investments in nuclear power(Domenici, 2007). Because the efficiency of nuclear energy is not under any doubts, a broad based strategy program is essential to ameliorate the concerns about initial cost of investments, risks involved in energy production, waste disposal problems and the fear of proliferation of nuclear weapons. Conclusion Recent developments in the nuclear technology and the continuing threat of nuclear warfare has stimulated fresh intellectual debates on the benefits of nuclear technology to the existence of mankind. Even when used for civilian production of energy, nuclear technology conjures up a real threat to world peace the oldest wish for humanity since the onset of human civilization. Nuclear power is the most potent force for human annihilation and it gets even more scary when such a tool is placed is accessible for suicidal fanaticism. When used unwisely, it may prove to be a deadly weapon that is capable of trashing human civilizations and making real the undying fear of nuclear apocalypse. Regional nuclear warfare and nuclear nuclear terrorism can only be forestalled or completely eliminated when humanity works together for a common purpose that is beneficial to each and every head on the surface of this earth. Human beings have an innate responsibility to do all in their power as human beings to use nuclear technology to advance the cause of modern civilization in power generation, medicine, agriculture, research, industrial applications and space exploration. Nuclear power should be harnessed properly with the genuine cause of building a sustainable planetary civilization that spans beyond the ends of the earth into the uncharted territories of the solar system. Rigorous and stringent constraints, safety in design and construction and a global informed decision making is a prerequisite to nuclear power exploitation. References Angelo, A. Joseph. (2004). Nuclear Technology. p. 439-443 B. van der Zwaan. , Hill, C. R. , Mechelyncj, A. L. , Ripka, G. (Eds). (1999). Nuclear Energy: Promise or Peril? Conant, Melvin. (1979). Access to Energy: 2000 and After. p. 85 Dell, Ronald. , Anthony, David. , Rand, James. (2004). Clean Energy. RSC Clean Technology Monographs. p. 68-76 Domenici, P. V. (2007). A Brighter Tomorrow: Fulfilling the Promise of Nuclear Energy. p. 4 Evans, Nigel, Hope, Chris. (1984). Nuclear Power: Futures, Costs and Benefits. p. 8, 151 Foreman, Harry. (1970). Nuclear Power and the Public. p. 209 Griffin, James, M. (2003). Global Climate Change: The Science, Economics and Politics. p. 237 Kursunoglu, Behram, Stephan L. Mintz, Arnold Perlmutter. (2000). The Challenges to Nuclear Power in the Twenty-first Century. p. 94 Nersesian, L. Roy. (2007). Energy in the 21st Century: A Comprehensive Guide to Conventional and Alternative Sources. p. 15-26 Pros and Cons of Nuclear Power. http://www. greenenergyhelpfiles. com/articles/20. htm Richardson, Mervyn. (1996). Risk Reduction: Chemicals and Energy Into the 21st Century. p. 234-246 United States National Council of Energy. (2003). Energy and Transportation: Challenges for the Chemical Sciences in the 21st Century. p. 49. National Research Council (U. S. ). Organizing Committee for the Workshop on Energy and Transportation, National Research Council (U. S. ), National Research Council

Sony Ericsson

Sony Ericsson Sony Ericsson: Introduction Corporate structure Sony Ericsson is a global manufacturer and distributor of mobile multimedia devices which includes feature-rich phones, mobile accessories and PC cards. Products are innovative blend of powerful technology with communications, imaging, music, and entertainment applications. As a net result, Sony Ericsson is serving market with enticing brand that provides end users desirable fun products. Sony Ericsson was established by telecom leader Ericsson and consumer electronics giant Sony Corporation in 2001. It ownership is equally owned by Ericsson and Sony. Its first product came in market in 2002. Its products have universal consumer appeal. They are different in areas of music, imaging and applications. Company has developed products with advanced technologies such as 2G and 3G platforms. Product research development, design, manufacturing, marketing and customer services are major undertakings by Sony Ericsson. Its global management is headquartered in London while R D is in U.K, Fran ce, Sweden, India, Japan, China and United States. The Firm has around 3,500 around the globe. Sony Ericsson is accepted as leader in mobile designs and innovations. Its many products won awards like T 610, K750i as best 3G handset for 2004. GSM Association awarded K800 Cyber-shot phone as best 3GSM in February 2007. Sony Ericsson has built many partnerships for continuous innovative products development. Partnership with Sony BMG is a way for bringing best and innovative content to its customers. In gaming applications, Sony Ericsson took the lead in launching first Java 3D-enabled handsets, and is looking forward to bring 3D gaming to a wider segment of mobile users. Background of Sony-Ericsson Ever since the Japanese electronics company Sony and the Swedish telecom giant Ericsson came together to form Sony Ericsson, big things were expected in terms of technologically advanced wireless phones as well as improved sales and market shares. However, the first year passed with a lot of disappointment. Sony Ericssons already low market shares began to drop rapidly and the company was losing money. On the other hand, the much anticipated Sony Ericsson T68i phone was introduced and was a major hit. It was the first GSM/GPRS (global system for mobile communications/general packet radio service) color screen handset. Its Bluetooth technology was also the first of its kind, allowing wireless connections to headsets and PC synchronization. One of the accessories included a snap-on digital camera, which has become quite popular and a must for all new models. In the past year, Sony Ericsson has seen a revival in the company as they continue to introduce new revolutionary devices such as the P800 and T610 and set new standards. All this success has contributed to an increase in market shares and has pushed them back into the top five in cell phone manufacturers. In order to continue this success, a new IMC plan is needed. Creativity and flexibility is required in order to succeed in the mobile-phone industry. No other industry changes faster, or experiences more sudden and rapid changes to fortunes. The industry was shaken by the alliance of two consumer electronic giants in October 2001, Sony Corporations and Ericsson AB. Sony Ericsson mobile communications is a fifty-fifty joint venture between Japans Sony Corp. and Swedens Ericsson AB. With headquarters located in London, Sony Ericsson became the sixth largest global mobile phone corporation in 2005 following closely behind competitor Nokia. Motivations for the joint venture alliance as well alternatives to a joint venture will be explored, concluding with an examination of the problems and strategies used throughout the alliance to aid Sony Ericsson to become a world renowned mobile supplier. Complementary asset sharing and knowledge transfers were among several reasons motivating the alliance. Ericsson was heavily criticized in the past for poor manufacturing capabilities as Ericsson previously outsourced its production procedures to Flextronics in order to reduce costs (Electronic Times, 2001). Alongside that, Ericsson was associated with poor designs in terms of aesthetics and was unable to attract a large pool of consumers especially teenagers and young adults. Furthermore, due to the ever changing industrial environment of the mobile-phone industry, Ericsson was forced behind due to its inability to keep up-to-date with the market and as a consequent, slowly loosing its already minimal market share. Ericsson was buying chips from a single source, a Philips plant in New Mexico. Nokia was also buying chips from same facility. In March 2000, a fire at this facility contaminated the facility. Philips gave assurance to Ericsson and Nokia that production will start again just a week time. But it did not happen. Nokia purchased chips from other sources. So Ericsson faced serious shortages. This reduced Sony Ericssons competitive ability to introduce new phones and maintaining supply of current phones. Sony Ericsson, after its new identity introduced first phone in 2002 and now has a product portfolio for meeting demands of all consumer target groups. Sony Ericsson introduced the Walkman-branded W series music phones in 2005 (fourteen models to date: W200, W300, W550, W600, W610, W700, W710, W800, W810, W830, W850, W880, W900 and W950) Branding Key to Sony Ericsson Growth Plan The difference in mid-end hand sets and top-end models is reducing because of technology advancements in mobile phone handset accessories market. Increasing liberalized regional telecommunications is boosting cellular subscriptions and a labor force with high disposable incomes, the Middle East has become a lucrative market for handset manufacturers such as Sony Ericsson. The company has been successful in this emerging market due to successfully fusing innovative technology to develop products. Sony and Ericssons combination of core competencies is a competitive edge of Sony Ericsson. digital cameras and MP3 players have now become essential features of handsets, Sony Ericsson handsets like Cyber shot and Walkman handset ranges are a direct attempt to tap the Sonys heritage in both markets respectively. Sony Ericsson supports retailers and resellers by advertising and marketing campaigns. Sony Ericsson has announced fusion of entertainment and communication for their customers as their new brand strategy. They are adopting a new brand message in collaboration with Sony Group, â€Å"make. Believe†. It will use seven colors in its logo as part of its rebranding strategy. They will involve consumers at a greater extent in their branding process. They plan to do this by focusing on their interactive digital and social media efforts to communicate with their target consumers. Sony Ericsson connects on the web Winning new mobile customers is becoming easy by digital marketing. Two major brands one big company. Combining a Swedish company, Ericsson with one from Japan, Sony, it shares a design and communications history with history of marketing expertise and gaming, music and entertainment content on the other. Both have invested millions in this venture. The company had a slow start but it got the momentum in 2004. According to Superbrands, Sony Ericsson is among coolest brands in the UK. But in some previous years, it has been facing losses due global slow down and intense competition. Digital has played a good role in its growth. The digital budget is around 15 %. For some sets, it can go up to 30%. The early technology adopters are usually looking online for making their choices. So web is a great leap of imagination. The sector and market segment are worthwhile for its adaptation. It is a sustainable part of Sony Ericssons marketing mix and it will continue its evolution in future. The investment is easier to make, getting feedback from consumers is easy. The people in technology now are much more sophisticated than past. Technology is enabling in work and general living. By giving brand experience online, Sony Ericsson provides consumers tangibility and technology, both with explanation of the product. Now the decision making is more dependent on online sources. Marketing mobile phone is quite different from marketing other products. Networks form direct relationship with customer. Sony Ericson does not do this one-to-one connection. Sony Ericssons branding should not have impact only on consumers but also on retailers and its distributors. Mobile up gradation is more frequently than cars, so they have limited shelf life. This should be considered in any campaign. Digital marketing has solution to tackle such problems. In digital marketing, contact with customer is direct. Sony Ericsson is working closely with networks. They are mindful about direct customers as well. SE works with them to ensure that they do not market product too quickly. Sony Ericsson has been working with Dare for launching its handsets in US. Sony Ericsson has always recognized important role played by digital channels. To reduce these channels, Sony Ericsson uses a micro site for promotion of each mobile set, providing a brand experience, with having link with corporate site (www.sonyericsson.com). Corporate hub offers more details about handsets. Sonyericsson.com. is managed by Toon Diependaele, who is director of digital marketing at Sony Ericsson. Sony Ericsson has emphasis on building a global framework with having room for local implementation. It has to [provide wealth of information in 63 country areas with 30 of its main products at any one time. The user benefits are explained in non-technical way for the understanding of the common man. It is about how phone will help you in making your life easier. It can also be about benefits due to some new feature like use of MMS in T610. Design and creativity go side by side in online marketing. The product tells the idea. For example, S700 has the idea of picture quality. So its performance and functionality is the basis of the idea. The faith in digital marketing is natural for an organization founded 2001 and who is in business of selling E mobile phone. This is a digital age. And Sony Ericsson recognizes this fact in every way of its functions. Even in its logo which is dynamic. The development in this industry is at a surprising speed. So to meet the demands of changing consumer tastes, the products are dynamic too. For T610 camera phone is very popular phone, but new products in the same category have been introduced recently. Sony Ericson has become pioneer in use two sided online banners for pushing its new handsets. New generation of camera phones are following dual front strategy. They can be handled horizontally. Quickshare of pictures taken by the camera make these handsets easy to use for picture messaging. Quickshare is one way of sharing of pictures common in all Sony Ericsson mobiles through Bluetooth. Themes are extended from functionality of the handset. The K500i is based on idea that technology should save the time. For a handset with gaming, picture capability and MP3 playback will use broader theme. Users can also give suggestions on website. Sony Ericsson had an exhibition on its site, featuring picture taken by K700 by celebrities. The exhibition was also shown at an art gallery. Website is considered hub of all the activities. It helps in building positive brand image through its website. Website gives opportunity to Sony Ericsson to expand life span of its products online. This theme is should continue in future as well. Sony Ericsson is doing things differently with its online marketing. It also used iTV channel when the opportunity came on the way. The idea of advertising was very strong, although it presents a problem in production cost and accountability. Networks are usually involved in the process selling. So, coordination between Sony Ericsson and networks needs to be increased to sell. The online marketing campaigns create desire in customers. Different approach is used for different segments of the market. When dealing with smart phones, the approach has to be entirely different from a product that is at entr y level. Content such as free ringtones and java games are diving factors for the sale. It is also suggested that Sony Ericsson should be picture massaging. Sony Ericsson ha s realization that imaging trend is going to continue. About 95% percent of the mobile phones purchased in last years data shows that they were picture enabled. After much taking has been done about gaming, music phones are area where improvement is needed for better services. Music has appeal to all people; they might have different tastes in music. The ringtones are built by ensuring quality. 3G is now more talked about technology and a lot of opportunity in this segment .We need to rely on networks, but nothing has been revealed. No medium will be required for this purpose. The marketing efforts of Sony Ericsson will drive new medium. Purchases of consumer can be helpful in researching customers.. The peer group is involved in the process Handsets with higher value s. Sony Ericsson to Adopt Sony Branding Identity  ­Sony Ericsson is reformulating its strategy to move closer to its parent Sonys brand identity. It is now using phrase â€Å"make. Believe.† The decision has been taken at strategic marketing level and several strategic marketing campaigns will be launched shortly for realignment of the two. A fusion of communication and entertainment had always been focus of Sony Ericsson since start of the joint venture. This make, believe also brings Sony Ericsson closer to Sony group companies. Entertainment strategy becomes more obvious from this campaign. This ongoing transformation is lying foundation fro new outlook of Sony Ericsson. Realignment is vital part of this strategy. It has combined this strategy with a new culture of openness. This will shift the way of planning and building new prepositions. Social and digital media has brought customer closer to Sony Ericsson. Sony Ericsson shifts adspend into digital Sony Ericsson is boosting its digital adspend to  £13m as it gives the internet a more central role in its global marketing strategy. The handset manufacturer plans to increase the proportion it invests in website development and online advertising from 15% to 25% of its  £50m marketing budget during 2008. At the Mobile World Congress in Barcelona, Sony Ericsson head of marketing Dee Dutta outlined a strategy to strengthen the brands online presence in key international markets in an effort to remain relevant to youth consumers. Over the coming year, Sony Ericsson will begin diverting spend from TV, press and point-of-sale advertising to digital marketing around its handset brands, including Cyber-shot and Walkman. The company also intends to give the internet a crucial role in establishing its Xperia sub-brand. In the first phase, it will launch a web portal showcasing its X1 handset, which is being seen as a competitor to Apples iPhone. Sony Ericsson currently works with Dare on digital global projects, but Dutta is considering appointing a roster of agencies to handle the increased workload. Digital will soon be the de facto method by which we communicate and engage with consumers, he said. A strong online presence is crucial to the future of our brand on a global scale. Sony Ericsson is the worlds fifth-biggest mobile phone manufacturer behind Nokia, Motorola, Samsung and LG. The company hopes its digital strategy shift will help it gain ground on rivals. Gareth Jones, Sony Ericsson realigns brand in next stage of company transformation * Evolves visual identity and brand values as next stage of business transformation * Shifts consumer engagement to digital, viral and social media platforms * Aligns with Sony Group companies under new ‘make.believe brand message London September 3rd, 2009 Sony Ericsson today announced the next stage of its on-going business transformation with the realignment of its external visual identity and brand values in order to deliver its vision of becoming the Communication Entertainment brand. The company also confirmed its adoption of the newly announced Sony brand message ‘make.believe in all consumer communication in order to reinforce its entertainment credentials and collaboration with the Sony Group. Fusing communication and entertainment has been at the core of Sony Ericssons offering since the start of the joint venture.make.believe aligns Sony Ericsson with the Sony Group companies and reflects the coming together of communication and entertainment. By re-aligning our brand and adopting ‘make. believe we further highlight our entertainment offering to consumers, said Cathy Davies, Head of Brand Strategy at Sony Ericsson. Our ongoing business transformation is laying the foundations for the new Sony Ericsson. Our re-aligned brand is a vital part of this strategy. Combined with a new culture of openness it marks a shift in the way we plan and build our propositions, as well as how we invite consumers to engage with us via digital and social media platforms, said Lennard Hoornik, Head of Marketing at Sony Ericsson. Visually, Sony Ericsson will expand the appeal of its globally recognized ‘liquid identity logo by adding seven new color variations plus a new a ‘liquid energy flowing from the logo to make it more playful and visually appealing for the digital arena. The company also aims to adopt a more open and questioning attitude by inviting greater consumer participation in the brand through a stronger focus on interactive digital and social media channels. A series of strategic marketing campaigns this autumn will launch the realigned visual identity and showcase the start of make. believe at Sony Ericsson, including a ‘spark something viral campaign for the new Satio, Aino and Yari phones and a global activation campaign as the official global handset sponsor for the 2010 FIFA World CupTM to capture the passion of football fans around the world. http://www.fiercewireless.com/press-releases/sony-ericsson-realigns-brand-next-stage-company-transformation Sony Ericsson promulgation of a new strategy Sony Ericsson has been hard on the global economic slowdown, but the company said that the new strategy, focusing on services and entertainment, that he hoped to bring him back on track. On Sunday evening, here on the eve of GSMA Mobile World Congress, Mobile Phone Maker, which is a joint venture between Sony Maker of consumer electronics and telecommunications equipment Maker Ericsson, unveiled a new strategy that he said fuses communications and entertainment. † The new strategy is that, Sony Ericsson calls â€Å"Entertainment Unlimited. Managers have been fine detail at a press conference, but the company is planning a strategy that will integrate mobile phones with PCs and the percentage of TV entertainment content. In this strategy, the company announced MediaGo, which is a continuation of its PlayNow music service. MediaGo added service that allows users to download movies to their PC and then transfer them to your Sony Ericsson. The company announced W995 Walkman phone that can play the function of the length of films. This service will also enable the transmission of other media such as music, photos and podcasts. The service also allows users to synchronize their phone music library automatically subscribe to podcasts, and automatically convert files for best quality playback. The company also introduced stealthily peek at the new high goals, touch-screen phone called Idou. This 12.1-megapixel camera phone, supposedly designed for all types of multimedia functionality. But details about the product are limited until he runs in the second half of next year. Nevertheless, the leaders said that these two new phones will play a much more active role in the companys â€Å"new† strategy for more effective integration of entertainment on mobile devices and other devices throughout the home. Whats interesting about this supposedly new strategy is that it does not sound very new. Sony Ericsson was formed in 2001 as a joint venture between media and telecom equipment Maker. And since 2005, he was selling his Sony Walkman phones that allow people to listen to digital music on the go. But now the company argues that its â€Å"Entertainment Unlimited† strategy takes things to a new level, where users can share and access to media of different products from mobile phones to personal computers to their television screens. â€Å"All that we have done to date has led us to this issue,† said Lennard Hoornik, head of global marketing and vice president at Sony Ericsson. â€Å"Weve created a music phone category in 2005, selling more than 100 million phones Walkman, and we are ready to open the next chapter in the development of the company.† It looks like a good idea, but it happens to one, that the share of its competitors. Nokia, the worlds largest mobile phone Maker, develops throughout the Ovi services platform called for more than a year that lets users share files from PC to phone and vice versa. And one of the things that are done in the Apple iPhone has been so successful its integration with existing media iTunes Store, where users have access to music, videos and podcasts. While Sony Ericsson strategy can not be revolutionary, adding more value to their products is likely required to move. The entire mobile phone market took a beating in the second half of the year, as consumers bought fewer mobile phones because of economic problems. And this trend will continue until the market starts to pick up. Recession hits Sony Ericsson is particularly difficult. In the fourth quarter of 2008 the company lost 187 million euros, or about $ 248 million. That compared with a profit of about 373 million euros in the fourth quarter of 2007. But it is difficult to say if this â€Å"new† strategy will enable us greatly. One bright spot in the mobile phone landscape in the next couple of years, seems to be smartphones. Market research firm IDC recently reported that while the overall mobile phone sales fell by 12.6 percent worldwide in the fourth quarter sales of smart phones actually work 22.5 per cent. The problem that Sony Ericsson is that it is not very well compete in the smartphone category. Last year at the World Congress of mobile devices, the company has made a lot of Buzz with their first device, Windows Mobile, Xperia X1. As of November, the phone was available in North America. But the problem is that he does not propose any major carrier in the U.S. and $ 800 prices for the unlocked and unsubsidized phone is too high for consumers, who can get iPhone 3G on AT T, BlackBerry Storm with Verizon Wireless, or Google Android G1 from T-Mobile USA for the subsidized price of $ 200 with a two-year contract. Given the fact that the smartphone market, where all the action is expected to be over the next couple of years, it surprising that Sony Ericsson will select the best feature phones to connect their new â€Å"Unlimited entertainment† strategy. Details are still too scarce to know exactly how this will shake out. But Sony Ericsson needs a convincing and accessible smartphones that can take advantage of these entertainment and communication capabilities. And to compete effectively in this market, but now need to expand its distribution outside of Europe and Japan. In particular, it should cool and affordable smartphone for North American consumers. http://www.wojianfei.net/sony-ericsson-promulgation-of-a-new-strategy/ Sony Ericsson unveils marketing plans Sony is rolling out the brand message â€Å"make.believe† (read as â€Å"make-dot-believe†) that will feature in advertising across its businesses Sony Ericsson, Sony Computer Entertainment, Sony BMG, Sony Pictures and brands such as Playstation 3 and Vaio. Lennard Hoornik, Sony Ericsson corporate VP and global head of marketing, says the new tagline aims to reflect the message that â€Å"anything you can imagine, you can make real†. It has also updated its visual identity, adding seven new colour variants to the logo, as well as a new â€Å"liquid energy† visual flowing from the logo. It was designed by Iris. Cathy Davies, head of brand strategy adds the brand developments will aim to give the handset maker a more playful identity as well communicating with consumers in a â€Å"more emotive way†. It is part of the companys ongoing repositioning strategy to be known as a â€Å"communications entertainment† brand. Sony Ericsson is planning to invest an estimated  £7m in the fourth quarter to promote its new hero handsets, the Japanese named phones Satio, Aino and Yari. The global launch will be spearheaded in the UK, with work created by Saatchi Saatchi. It will be first time the handset maker will feature the â€Å"make.believe† tagline in its advertising. It plans to launch a major above-the-line campaign, as well as digital and experiential flash mob activity centered around an attempt to bring space hoppers back into popular culture. http://www.marketingweek.co.uk/ Sony-Ericsson Declared Most Eco-Friendly Phone Technology company Sony-Ericsson was recently given the environmental nod, as its cellular phones were declared as one of the most environmentally-friendly technological gadgets. In its study Searching for green electronics, environmental organization Greenpeace called for computer and phone manufacturers to put forward their most eco-friendly products, ranging from cellular phones to notebooks to gaming consoles. After examining the products environment-related aspects such as amounts of dangerous chemicals, energy efficiency, recyclability and marketing strategies, Greenpeace heralded Sony-Ericssons phones, out of 37 other products from other manufacturers, to have obtained top honors for the most environmentally-friendly gadgets. According to TMCnet, Sony-Ericssons phones received a 5.3 rating, out of a possible 10. The generally passable score, according to Greenpeace, was acknowledged as the highest, considering studys low response turnout. The results, however, were considered to be a step forward to technologys adaptability to the demands of a clean environment, and the group recognized that encouragement was a key part of the study that must be further pushed. Since undertaking the survey we have already witnessed the arrival of greener products in the market, such as the Apples new laptop, the MacBook Air, and Nokias new phone, the Evolve, Greenbang quoted Yannick Vicare of Greenpeace Manufacturers still have a long way to go, Vicaire added, but more and more now are taking the environmental impacts of their products seriously. Sony Ericssons mobile music strategy Music has become one of the main drivers for 3G and large data entertainment services for the mobile phone end-user and will continue to gain in importance. Sony Ericsson is committed to maximizing the value and experience for the end-user and to increasing revenue for operators, and the Walkman family of mobile phones do this through music. Music-related services, content and applications are fundamental parts of our overall content strategy. We believe that super-distribution of music is the way forward. By this I mean the easy sharing of music between friends legally downloaded/transferred or by creating your own all combined with applications that can manage or personalize the music experience on your mobile phone. Even though the Walkman portfolio is the main focus of Sony Ericssons music activities, music solutions for our other series of mobile phones are just as relevant. Network limitations, product market reach, end-user choice and model-version exclusivity to certain operators mean that we need to make sure that the music experience is as good as possible across our product portfolio. Wemonitor the DRM standards set by the industry and strive to have products that are media source, and hence DRM, agnostic. All current Sony Ericsson mobile phones support the standard Open Mobile Alliances (OMA) DRM v 1.0. When actively using branded music (i.e. official copyright or other rights protected), DRM is the key for everyone who intends to play a role in this market. For the development of applications where branded music is only handled passively, e.g. media players, this is up to the developer, as long as it doesnt have a negative impact on the DRM protection of the music flowing through or being used by the application. The coming convergence of fixed and mobile broadband network services combined with the convergence of traditional audio-visual consumer electronics products with mobile phones will have a massive effect on the mobilemusic market. We foresee a tremendous growth. Sony Ericsson pins hopes on entertainment strategy At the core of its new strategy is something Sony Ericsson calls Entertainment Unlimited. Executives were thin on details at the press conference in Barcelona, but the company is planning a strategy that will bring together mobile phones with PCs and the TV to share entertainment content. As part of this strategy, the company announced MediaGo, which is an extension of its PlayNow Music service. MediaGo adds a service that lets users download movies onto their PC and then transfer them over to a Sony Ericsson device. The company announced the W995 Walkman phone, which will be able play the feature-length movies. The service will also allow the transfer of other media, such as music, photos and podcasts. The service will also allow users to sync their phones music library automatically, subscribe to podcasts and auto-convert files for the best-quality playback. The company also gave a sneak peek at a new high-end, touch-screen phone, called the Idou. This 12.1-megapixel camera phone is supposedly designed for all kinds of multimedia functionality. Details about the product are scarce, but it is due to launch in the second half of next year. That said, executives alluded to the fact that these two new phones will play a much larger role in the companys new strategy to better integrate entertainment on mobile devices and other devices throughout the home. Yet this supposedly new strategy for the company doesnt sound entirely new. Sony Ericsson was formed in 2001 as a joint venture between a media company and telecommunications equipment maker. And since 2005, it has been selling its Sony Walkman phones, which allow people to listen to digital music on the go. The company claims its Entertainment Unlimited strategy takes things to a new level, where consumers can share and access media across multiple products from mobile phones to PCs to their TV screens. Everything that we have done to date has brought us to this point, said Lennard Hoornik, head of global marketing and a vice president at Sony Ericsson. We created the music-phone category in 2005 selling over 100 million Walkman phones, and we are now ready to unveil the next chapter in the evolution of the company. The idea happens is one that its competitors seem to share. Nokia, the worlds largest mobile-phone maker, has been developing an entire service platform called Ovi for more than a year that allows users to share files from the PC to the phone and vice versa. And one of the things that has made Apples iPhone so successful has been its integration with the existing iTunes media store, where users get access to music, videos and podcasts. While Son

Effect of Colors Essay -- Health, Bright Colors, Emotions

Do Colors Have an Effect on One’s Current Mood? Colors are a part of one’s everyday life and are introduced into one’s life starting at birth. For example, when a baby is born, the baby is showered with gifts and the color of the gifts is determined by his or her gender (e.g., blue for boys and pink for girls). Children often are dressed in colors associated with their gender. Furthermore, as individuals age and as their vocabulary increases, they tend to learn about associations between moods and colors and sometimes make those associations for themselves. For example, â€Å"I’m red with rage† or â€Å"I’ve got the blues† are common phrases used when describing feelings. Most research about the psychology of colors involves preference or association between colors and moods, and thus, the present study seeks to examine whether manipulating the colors of questionnaires will influence one’s self-reported mood. Mood An individual’s mood can be described as depicting an individual’s emotional state which is divided into two broad dimensions: positive and negative affect. Positive affect is characterized as the extent to which one experiences pleasurable engagement with the environment (Clark, Watson, & Leeka, 1989). On the other hand, negative affect is characterized as subjective distress and negative emotional states (Clark et al., 1989). Moreover, one who is high in positive affect is low in negative affect, and vice versa. Descriptors of positive affect include: active, alert, attentive, enthusiastic, interested, joyful, etc. Negative affect descriptors include: afraid, nervous, hostile, guilty, sad, etc. Preferences of Color and Emotional State Meerum Terwogt and Hoeksma (1995) examined whether individuals’ separate preferenc... ...hat individuals who had colorful work environments rated their emotional status as higher throughout the year. However, most of the work environments were neutral or subdued, and thus, the authors suggest that a moderate increase of color in work environments will be beneficial for employees’ moods. Weller and Livingston (1988) examined whether the colored paper of the questionnaires affected the participants’ responses to three vignettes describing a murder or rape. The colors used for the questionnaires were pink, blue, and white, and the participants were randomly assigned the colored questionnaires. The authors found that the pink questionnaires had less emotional responses than did the blue questionnaires; thus, suggesting that pink is a calmer color than blue which is contradictory to previously mentioned studies associating blue to relaxation and calmness.

Thane Fort to the Thane Central Jail

THANE FORT TO THE THANE CENTRAL JAIL: A TRANSITION AND PRESENT SITUATION – VAIBHAV D. ADHYARU K. V. PENDHARKAR COLLEGE OF ARTS, SCIENCE AND COMMERCE, DOMBIVLI, MAHARASHTRA, India. THANE FORT TO THE THANE CENTRAL JAIL: A TRANSITION AND PRESENT SITUATION The existence of Thane city appears in the  global history since the 9thcentury A. D. Thane city has a rich cultural heritage, mythological background, followed by a large number of events of historical importance, archeological collectives that have contributed to the enrichment of the history of Thane city.The city was then known as ‘Shreesthanak’. The Thane Central Jail, originally a historical fort was constructed by Portuguese in 1730 A. D. The prison, which was earlier a fort named Thane Killa, is associated with the Indian Freedom Struggle and is also one of the heritage structures of the city. The 279 year old monument was constructed by the Portuguese for the protection of Sashti Island on 13. 5 acres of land. The Portuguese ruled Thane for over 200 years, from 1530 to 1739 A. D. During this period Thane was known as ‘Kalabe De Tana†.In January 1737, Chimaji Appa, the Peshwa’s brother, took command of the Marathas troops and inspite of obstinate resistance, captured most of the northern forts, Katalvada, Dahanu, Kelve, Shirgaon and Tarapur, whose walls were scaled by the Marathas. On May 4th, the Portuguese hoisted the white flag and of their officers met Chimaji Appa for arranging terms of surrender. On 28th December, 1744 the British conquered Thane city and its fort. Marathas lost the Third Anglo-Maratha War in November 1817 between the British East India Company and the Maratha Empire in India.The war left the company in control of most of India. British Victories were swift, resulting in the breakup of the Maratha Empire and the loss of Maratha independence. The Peshwa was defeated in the Battles of Khadki and Koregaon and he was forced to flee. It was conver ted into jail in 1816 by the British. When Britishers got controlled all over the entire India, they started to use the Thane fort as central jail so that they can arrest and jail the nearby freedom fighters, criminals for going against their system. Many well known freedom fighters were imprisoned in this jail during the time.On 19th April, 1910 noted freedom fighters like Veer Anant Laxman Kanhere, Gopal Krishnaji Karve and Vinayak Narayan Deshpande were hanged to death in the central jail for killing the then Nasik District Collector Jackson. Noted freedom fighter Veer Savarkar was also imprisoned in central jail but later he was shifted to Andaman Cellular Jail due to the security reasons. Other freedom fighters like Chaphekar Brother and Mahadev Ranade were hanged for killing W. C. Rand for his atrocities in Poona. Prominent freedom fighters like Vasudev Balwant Phadke, Senapati Bapat, Saneguruji were also lodged in this jail.Later Indian Government continued that fort to be us ed Thane Central Jail as a district jail to jail the criminals of Thane District. Thane Central Jail is a huge campus and having different departments for the upliftment of the criminals. Personalities like Harshad Mehta and Sanjay Dutt were also imprisoned at Thane Central Jail. Various departments have been working efficiently for the smooth functioning of the Jail:- The Superintendent, Thane District Prison, is vested with the executive management of the prison in all matters relating to internal discipline, economy, labour and punishment.The Superintendent is assisted by the executive, medical, ministerial and technical staff. CLASSIFICATION:- There is one district prison and eleven taluka sub-jails in Thane District. The prison at Thane has been classified as a district prison [Class I], This prison is only meant for the confinement of the under trial prisoners and prisoners sentenced upto 5 years. CLASSFICATION OF PRISONERS:- Prisoners are classified as class I or class II by the court after taking into consideration their status in society and also the nature of offence. They are further classified as casual, habitual, under-trial and security or detenue.There is no separate class of political prisoners but certain rules which do not allow the grant of facilities and privileges on the score of length of sentence are relaxed in their favour under the specific orders of government. On admission, a prisoner is examined by the medical officer and is classified as fit for light, medium and hard labour. Prisoners are employed in prison industries, prison farms and prison maintenance services. Vocational classes are also organized in the prison. EDUCATION:- Literacy classes are conducted for prisoners and necessary facilities are provided to prisoners at government cost.RECREATIONAL AND CULTURAL ACTIVITIES:- Recreational programmes like physical training parades, documentary and full length films, folk dances, kalapathak and games are organized for the enterta inment of prisoners generally in a month. Besides, newspapers are also supplied to the prisoners. Emphasis is always laid on the maintenance of good discipline in the prison. JAIL INDUSTRY:- The long term prisoners in Thane Central Prison are provided with creative work including handicrafts and industries. The chief of these industries include textile, carpentary and tailoring. Most of the products are supplied to various government departments.The tailoring unit in the jail supplies readymade garments to the post and telegraph department and to the police. COTTON CLOTH AND CARPETS:- Weaving is the chief industry in the jail. There are around 14 looms for manufacturing carpets, blankets etc. CARPET AND PUNJA CARPETS:- Carpets are woven on pit-looms and are called loom carpets. The workers or prisoners move on horizontally as the weaving process goes on, completing the carpet. It is in great demand both from government and in the public. CARPENTARY:- This section is worked on job ba sis. A group of two or three prisoners do the planning and assembling job. CONCLUSION:-In this way Thane Central Jail administers work of the inmates/prisoners, So that the prisoners develop their skills through the routine work. Historically important memo i. e. martyrs memorials are not open for the citizens. There memo may be the inspiration for the citizens so it may create awareness about the national movement. Hence, it is necessary to make them accessible for the citizens. The present day physical condition of the jail is not in proper condition, so it should be repaired properly as soon as possible to maintain the condition of the jail. However, today the fort is a very busy place on account of being a jail.

Farmers essays

Farmers essays At the beginning of American history, agriculture was the main economic foundation. Profits gained from crops such as tobacco helped the country to prosper. Though by the late nineteenth century, new technology and the famous industrial revolution shifted the economic foundation of the United States. America was passing through a lot of political and economic changes, and the population boomed due to a massive immigration from Europeans. Still, one half of the U.S. population still consisted of farmers. As industries expanded with every decade, the situation of the farmers became harder and harder. Crops such as wheat and cotton were selling at very low prices, and this meant fewer profits for farmers. Furthermore, foreign competition, droughts, grass hopper plagues made the toiling farmers miserable and poor. During the last years of the century, all this problems caused farmers to unite and fight for what they thought was threatening their way of life such as monopolies, shortage o f money, and railroad companies. Some of their complaints were valid and well supported while others were not. The boomed of industries in the late nineteenth century, led monopolies and trusts to appear. People like Andrew Carnegie and John D. Rockefeller became the first millionaires of the nation through their companies in steel and oil, respectively. However, the constantly increased of monopolies worried the farmers. In the cartoon The Farmers Voice the industries are the masters and the farmers are the slaves. Farmers worried that without competition, prices would dramatically increase, and consumption would decrease. Farmers feared the impact on their economic gains by the industrial decisions. James B. Weaver wrote in his A Call to Action: An Interpretation of the Great Uprising, Monopolies limit the price of raw material so as to impoverish the producer, drive him to a single market, and reduce the price of every class...